BEC高级口语话题:市场营销
今天小编为同学们整理了BEC高级的口语话题:市场营销,供同学们参考,一起来学习吧!
市场营销
(1)产品属性:
Brand; price;quality; after-sales service reputation; reliability
(2)价格的制定:
影响因素:competition; supply and demand; customer perception of price
措施: offer seasonal /trade/cash discount to stimulate demand/ boost sale/ Carry out survey to find out customers' needs and tastes
(3)产品推销/推广:
目的: aim at target market; promote product efficiency; meet and beat fierce competition; capture a large market share
方式:
1.launch an advertising campaign
2. personal selling: employ some experienced salespeople
3. sales promotion: offer promotional gifts coupons 优惠券;rebate回扣;loyalty scheme; sweepstake 抽奖;free samples trading stamps contest
4. publicity: mass media
好处:attract potential customers;boost the sale of product ;encourage customers to try new products
(4)客户服务customer service
目的: increase the level of customer satisfaction ;meet customers’expectation; improve the
standard of customer service
提高服务质量的措施:
1. Have an after-sale services supervision system(monitor,supervise)
2. staff training programme (improve staff friendliness; the speed of service; learn to
deal with customer complaints)
3. check sales figures regularly
4. obtain feedback from customer (set up a hot line ;conduct a survey)
(5)留住顾客
目的: maintain customer loyalty
措施:
1. understand what the customer needs
2. provide high quality product and good service
3. offer some discount to regular customer
4. upgrade interior decoration
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