高中英语写作素材:最受尊敬的西方品牌在中国
编者按:在英语在写作过程中,需要一些写作素材来书写,西方品牌在中国的影响力也是一个不错的素材,我们一起来看一下吧。
China's growing middle class is fast becoming one of the most powerful demographics in the world, spending vast amounts of cash on material goods that, until recently, haven't been available in the country.
Chinese consumers are particularly fond of big western brands, with designers like Gucci and Giorgio Armani seen as particularly desirable, and owning a BMW or Mercedes seen as a huge status symbol. But just which Western brands have the best reputations in China?
To find out we took a look at The Reputation Institute's 2016 China RepTrak 100, a huge survey of which companies Chinese consumers like the best. The vast majority of companies in the top 100 were from the west, so we decided to strip out Chinese companies
You can check out the companies with the highest scores below. Interestingly, the likes of Apple, Facebook, and Nike all missed out on the top places.
China loves luxury western brands
Image: Reuters
10. Microsoft: 73.1 — Apple may be king in the west when it comes to computers and smartphones, but Microsoft's reputation in China far exceeds that of Apple, according to the Reputation Institute. Apple didn't even manage to crack the top 30 western brands.
Image: Reuters
9. BMW: 73.1 — Big, smart European cars are big money in China and BMW is one of the most respected brands out there. It doesn't quite take the top spot in terms of car makers, that goes to another firm.
Image: BMW Group
8. Amazon: 73.4 — Ecommerce is massive business in China, and companies like Alibaba —which listed in the USA in the biggest IPO in history during 2014 — has a massive market share, but its reputation can't match up to that of the west's biggest e-tailer, Amazon.
Image: AP
7. Dell: 73.5 — Dell, the world's third biggest computer maker, is looking to invest heavily in China in the next five years, putting aside $125 billion in late 2015. That could help it build an already stellar reputation in the country.
Image: Bloomberg
6. Michelin: 73.5 — A growing market for cars means a growing market for tyres in China, and the French firm has looked to capitalise on that. The company is facing a big challenge from low-cost tyre makers based in China, but has a great reputation amongst Chinese consumers.
Image: Michelin
5. Siemens: 73.7 — Siemens is fairly well-known for washing machines, ovens, and other household goods in the west and Chinese consumers have serious respect for the brand. The company just agreed to build a first overseas "innovation centre for intelligent marketing" in the coast city of Qingdao, such is its involvement in China.
Image: Reuters
4. Mercedes-Benz: 73.9 —Chinese consumers love Mercedes Benz cars more than any other brand, according to the Reputation Institute. Sales of Mercedes cars grew by 39% in the third quarter of 2015.
Image: Getty Images
3. Rolls-Royce Aerospace: 74.0 — Rolls-Royce is in all sorts of trouble globally, issuing five profit warnings in less than two years, put that hasn't put off Chinese consumers, who rank it as one of their top three Western companies.
Image: Reuters
2. Rolex: 75.5 — Think Rolex, and you think luxury. That luxury is highly respected by Chinese consumers, who see Rolex as the second most reputable brand of any Western company.
Image: Youssef Abdelaal, Flickr
1. Intel: 76.2 — The American chip maker officially has the best reputation of any Western company in China, according to the Reputation Institute. Intel's reputation is high, despite the company warning in January that Q1 financials will be lower than expected, partly thanks to lower sales of computers in China.
作者| GiC Team
公众号:GuideinChina
本文为原创文章,版权归作者所有,未经授权不得转载!
-
简短的英语新闻:中国人咬iPhone电池爆炸
编者按:最近中国人咬了iPhone电池后爆炸这个新闻是不是很火呢?英语新闻报道是怎么说的呢?我们一起来看一看这则英语新闻。LastFriday,whilelookingforabatteryforhisiPhoneatanelectronicsstoreinChina,amandecidedtobiteintooneofthebatteriestosomehowtestits...
-
日常英语口语学习:我们的牛奶没了
原标题:【早晚5分钟,口语变轻松】我们的牛奶没了!1今日口语主题We'reoutofmilk!短语解析outof没了We'reoutofmilk!我们的牛奶没了!2应用场景举例A:我们的牛奶没了,你回家路上能买些么?B:好的,还需要带点什么呢?A:We'reoutofmilk,canyougetsomeonyourwayho...
-
英语语法应用:ing式作定语
本站:ing式作定语的时候有什么需要我注意的地方呢?下面我们一起看看这篇《ing式作定语》。-ing式作前置定语时一般是单个单词,可以表示类别或者用途、性质、状态等内容。这种-ing式相当于形容词,有一些(像interesting)已完成形容词化了。(1)表示用途readingroom阅...
-
英语 ing式的语态知识讲解
-ing式的语态大多数时候,-ing式使用主动语态形式,少数时候使用被动语态形式。(1)当-ing式前面没有his,him之类物主代词或者名词所有格作它的逻辑主语时,-ing式被动语态的逻辑主语一般就是该句的主语。Jackavoidedspeakingrudely.杰克避免讲话粗鲁。(speaking的逻...