报告指出 网络游戏的女性用户数在逐渐增多大纲
The number of female electronic game players continues to grow rapidly, contributing significantly to an industry previously dominated by male counterparts, according to a report by research institute CNG.
研究机构伽马数据的一份报告指出,女性电子游戏用户数量正保持快速增长,对此前以男性用户为主的游戏产业贡献颇多。
China had some 583 million game players in 2017, an increase of 21 million over the previous year, with female players growing by 6%, or 15 million in the period, the biggest driving force in China's growing game-playing population.
2017年中国游戏用户约5.83亿人,较前一年增加2100万人,女性用户增加1500万,增速为6%,成为拉动中国游戏用户量增长的最大动力。
Data shows the number of female game players maintained steady growth for years and has risen to almost half the total in China. Their numbers are expected to reach 281 million this year.
数据显示,近年来中国女性游戏用户量保持稳步增长,目前已接近半数。预计今年中国女性游戏用户将达2.81亿人。
CNG analysts said more producers introduced games targeting women, including the popular "Travel Frog" and "Love and Producer".
伽马数据分析师表示,越来越多游戏制作人引进诸如《旅行青蛙》和《恋与制作人》等针对女性用户的游戏产品。
Love and Producer has been downloaded over 9.5 million times following its release in late 2017. Travel Frog has been installed more than 22.49 million times, with over 70 percent of its players female.
自2017年年底发布以来,《恋与制作人》的累计下载次数已经超过950万次。而《旅行青蛙》的安装数量已经超过了2249万次,其中超过70%的玩家是女性。
CNG data shows female players account for 60% of the 370 million players of recreational games. Easy playing, great graphics and less violence were thought to be key element in wooing women.
伽马数据显示,女性玩家在3.7亿休闲游戏用户量中占比60%。轻松的玩儿法、出色的画面和较少的暴力被认为是吸引女性的关键因素。
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